| Pardot | Marketing Cloud | |
| Model | Pardot is positioned as a B2B platform. | Salesforce Marketing Cloud is B2C platform. |
| Channel | Email and Social | Email, Social, SMS, display advertising |
| Pardot is primarily an email marketing platform | Marketing Cloud has other functions like Advertising Studio and Mobile Studio | |
| Product | Salesforce product | Salesforce product |
| Supported By | Salesforce team | Salesforce team |
| Industry | Non-specific | Automotive, Retail, FMCG, travel, health,Pharma. |
| Consideration if | Smaller databases with higher value sales | Larger databases with smaller value sales |
| Compare | Pardot enables greater marketing and sales alignment for B2B teams | Salesforce Marketing Cloud is great for 1:1 customer journey communications with mixed communication channels |
| Keywords | Lead generation, lead scoring, lead assignment, sales enablement, email nurture campaigns, content marketing, webinar marketing | Real-time messaging, cross-channel marketing, mobile marketing, social media, display advertising, e-commerce. |
| Pricing | Simple pricing model | Relatively higher price. |
| Certifications | Salesforce provide | Salesforce provide |
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