a curated list of Salesforce interview questions with answers organized by concepts and including real-world scenarios to help demonstrate your problem-solving skills during an interview.
1. General Salesforce Questions
Q1: What is Salesforce, and what are its key features?
Answer:
Salesforce is a cloud-based CRM platform that helps organizations manage customer data, automate workflows, and improve sales, marketing, and service processes.
Key Features:
- Multi-tenancy
- Customization (Objects, Fields, Visualforce, Lightning)
- Automation tools (Workflows, Process Builder, Flows)
- AI capabilities (Einstein Analytics)
- Integration APIs (REST, SOAP, Bulk)
Scenario:
Imagine you're asked to implement Salesforce for a retail business. How would it help?
- Use Sales Cloud to manage leads and opportunities.
- Use Service Cloud for customer complaints and case tracking.
- Automate follow-ups for abandoned carts using Marketing Cloud.
2. Salesforce Administration
Q2: What are profiles and permission sets, and how are they used?
Answer:
- Profiles: Define base-level access to objects, fields, and tabs.
- Permission Sets: Grant additional access beyond the profile.
Scenario:
A user needs access to create leads but has a profile without this permission. What would you do?
- Assign a Permission Set with "Create" access on the Lead object to the user instead of modifying the profile.
Q3: How do you handle record access for external users in a Salesforce community?
Answer:
- Use Sharing Sets to grant access based on the user’s role and related account.
- Leverage Guest User profiles for public data.
Scenario:
A partner community allows distributors to view only their orders. How do you configure it?
- Create a Sharing Rule that shares orders where the Account matches the distributor’s account.
3. Salesforce Automation
Q4: What are the differences between Workflow Rules, Process Builder, and Flows?
Answer:
- Workflow Rules: Trigger simple field updates, tasks, and email alerts.
- Process Builder: Can handle multiple criteria and invoke Flows or Apex.
- Flows: Automate complex processes with user interactions and integrations.
Scenario:
You need to send a reminder email to customers 3 days before their subscription expires.
- Use a Scheduled Flow to evaluate the expiration date and send an email alert.
4. Data Management
Q5: What are the different types of Salesforce relationships?
Answer:
- Lookup Relationship: Links two objects without dependency.
- Master-Detail Relationship: Links two objects with dependency; child records are deleted if the parent is deleted.
- Many-to-Many Relationship: Implemented using a junction object.
Scenario:
A travel agency needs to track trips booked by customers and the destinations they visit. How would you model this?
- Use a Many-to-Many Relationship:
- Create a junction object (e.g., “Trip Booking”) to link Customers and Destinations.
Q6: How do you handle data migration in Salesforce?
Answer:
- Use Data Loader or Import Wizard for bulk data.
- Ensure proper mapping, and clean data before import.
- Perform validations and backup data before starting migration.
Scenario:
A company migrates from another CRM to Salesforce. How do you ensure smooth migration?
- Identify key objects (e.g., Accounts, Contacts).
- Export data from the old system, clean it, and format it for Salesforce.
- Use Data Loader to insert records while maintaining relationships using IDs.
5. Salesforce Development
Q7: What are Governor Limits in Salesforce, and why are they important?
Answer:
Governor Limits enforce resource usage rules in Salesforce's multi-tenant environment to ensure fair use for all tenants.
Examples:
- SOQL query rows limit: 50,000
- Apex DML operations per transaction: 150
Scenario:
You’re writing an Apex class that retrieves 60,000 records. How do you handle the limit?
- Use Batch Apex to process records in chunks of up to 2,000.
Q8: What is a Trigger, and how do you avoid recursion?
Answer:
A Trigger is an Apex script executed before or after DML operations (e.g., before insert
, after update
).
To avoid recursion, use a static Boolean variable to track whether the trigger has already executed.
Scenario:
When updating an account, all related contacts must also update their status. How do you implement this?
- Write an after update trigger on the Account object to update related contacts while using a static variable to prevent multiple executions.
6. Integration
Q9: What are the different Salesforce APIs?
Answer:
- REST API: Lightweight, uses JSON, great for mobile apps.
- SOAP API: XML-based, used for complex integrations.
- Bulk API: For handling large volumes of data.
- Streaming API: For real-time notifications.
Scenario:
A financial app needs real-time updates when Salesforce Opportunities are closed. How would you integrate?
- Use the Streaming API to push Opportunity updates to the financial app.
Q10: What is a Change Set, and how do you deploy it?
Answer:
A Change Set is a tool to deploy metadata between Salesforce environments.
Steps:
- Create an outbound Change Set in the source environment.
- Add components like objects, fields, and workflows.
- Upload and validate the Change Set in the target environment.
Scenario:
You need to deploy a custom object and its fields from Sandbox to Production.
- Add the custom object and related fields to a Change Set. Test the deployment in a Staging environment before final deployment.
7. Advanced Topics
Q11: What is Salesforce DX, and how does it improve development?
Answer:
Salesforce DX is a modern development model for version control, collaborative development, and CI/CD pipelines. It uses Scratch Orgs, Salesforce CLI, and Source Tracking.
Scenario:
A team is working on a new app. How do you ensure collaborative development without overwriting each other's changes?
- Use Salesforce DX and Git for version control. Developers can work in isolated Scratch Orgs and merge changes into a shared repository.
Q12: How do you troubleshoot a performance issue in Salesforce?
Answer:
- Identify slow queries using Debug Logs or Query Plans.
- Optimize SOQL queries by indexing fields.
- Reduce automation conflicts (e.g., multiple triggers on the same object).
- Archive old data using Big Objects or external storage.
Scenario:
A dashboard is loading slowly. What steps do you take to resolve it?
- Check the underlying reports and optimize filters or reduce the number of rows returned.
8. Behavioral Questions
Q13: Tell me about a challenging Salesforce project you worked on.
Example Answer:
- Project: Implementing a Partner Community for a manufacturing company.
- Challenge: Complex data sharing rules for partners with overlapping territories.
- Solution: Used Sharing Rules and Account Teams to control access. Created custom LWCs for order tracking.
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